How do you get more Minneapolis citizens to choose tap water over bottled water? The City of Minneapolis and LaBreche set up a cost-effective way to message a wide range of audiences. The web was chosen as the home of the campaign. Supporting tactics included digital spots, print and web advertising, social media, community events, public relations and experiential.
Completion Date: May 2009 Agency: LaBreche Role: Concept, Design, Art Direction, Creative Direction