Andy Lund
Design & Art Direction
TapMplsCoverImage.jpg

Tap Minneapolis

How do you get more Minneapolis citizens to choose tap water over bottled water? The City of Minneapolis and LaBreche set up a cost-effective way to message a wide range of audiences. The web was chosen as the home of the campaign. Supporting tactics included digital spots, print and web advertising, social media, community events, public relations and experiential.

TapMpls-Logo3.jpg
TapMplsBrand1.jpg
TapMpls33.jpg
TapMpls3.jpg
TapMpls-Web3.jpg
TapMpls-Web2.jpg
TapMpls-Web1.jpg
TapMpls-Web4.jpg
 Completion Date: May 2009 Agency: LaBreche Role: Concept, Design, Art Direction, Creative Direction   2010 Webby Awards Honoree, Davey Awards Winner

Completion Date: May 2009
Agency: LaBreche
Role: Concept, Design, Art Direction, Creative Direction

2010 Webby Awards Honoree, Davey Awards Winner