Created to promote Mythbusters: The Explosive Exhibition, this web experience and social campaign tested the myth that talking to plants helps them grow stronger and healthier. Using #talktoaplant and custom tweet-to-speech technology, tweets were read live to a plant while a control plant sat in silence. The web experience elegantly illustrated how the two groups performed.
Completion Date: September 2013 Agency: Carmichael Lynch Role: Design, Art Direction, Digital Direction
The Webby Awards Winner, Awwwards Nominee, FWA Shortlist