SouthNorte is a new Mexican-inspired beer company from San Diego. They brew unique beers that couple the free-spirited approach of Tijuana with the sophistication of San Diego craft brewing. I helped create a SouthNorte brand that showed the crossroads of cultures. This included a design system, website, ad campaign, merchandise, social content and the packaging of their first beers.
Completion Date: September 2017 Agency: Gallegos United Collaboration: Replace Role: Concept, Design, Art Direction, Design Direction