Andy Lund
Design & Art Direction
FIRSTCAR_Illustrations.jpg

Subaru First Car Story

To launch the 2012 Subaru Impreza, we created a website where users can build their first car and tell a story about it. The story is animated in real-time and allows users to add a soundtrack, voiceover and share videos. Users can also explore other stories by driving through the interactive story map that connects similar experiences.

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FirstCar1a.jpg
FirstCar1c.jpg
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 Completion Date: March 2012 Agency: Carmichael Lynch Role: Design, Art Direction   FWA Site of the Day, The Effie Awards Bronze Winner, One Show Interactive Awards Finalist, The Webby Awards Winner

Completion Date: March 2012
Agency: Carmichael Lynch
Role: Design, Art Direction

FWA Site of the Day, The Effie Awards Bronze Winner, One Show Interactive Awards Finalist, The Webby Awards Winner